Single-use cartridge
The platform starts with a biofluid sample in a single-use assay cartridge. Its role is clear before the technology becomes the story.
← Selected workUnder development
BioMEMS
Diagnostics.
Complex science.
A clearer experience.
An ongoing client engagement: the website, interactive product presentation and Healthy Aging brand film, built as one clear experience.
Three parts.
One connected story.
Understand the relationship before the detail.
Cartridge → Analyzer → Smart-device app.
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Portable analyzer
A handheld reader connects sampling to measurement. The product presentation makes that physical relationship easy to understand.
Smart-device experience
BioMEMS describes a Bluetooth-connected app for results and tracking. Its published interface anchors the product story in a familiar screen.
The design challenge
Make the platform
easy to understand.
BioMEMS is developing a platform for point-of-care and at-home diagnostics. Its goal is to connect a sample, a portable reader and useful information on a smart device. Healthy Aging is one application within that wider platform.
Our contribution is the experience around that system: a website that explains it, interactive 3D that makes the hardware relationship visible, and a film that gives people a reason to care. The advantage is consistency—one understandable product story across every medium.
Website & digital experience
A clear path
into the product.
The website work is about how people understand the platform: what they meet first, how the parts connect, and where to go next.
Meet the platform.
Start with the product and its three connected parts.
Understand the application.
Give Healthy Aging a clear place within the wider platform.
Find the next conversation.
Make the path from interest to enquiry feel considered.
Clarity at every scale.
Information architecture, product storytelling, interaction hierarchy and responsive layouts are being developed as one system.
The visual work connects product imagery, type and motion, so a smaller screen still carries the same story.
- Readable before decorative.
- Product-led before terminology-led.
- Connected across web, 3D and film.
Healthy Aging brand film
Begin with a question.
Make it human.
Supplements. Workouts. Everyday choices. A simple question leads into the BioMEMS identity and a story about wanting to understand what is working.
The supplied Healthy Aging film brings a familiar question into focus: how do you know your efforts are working? Product identity, everyday moments and active-life scenes carry the question forward.
Read the film description & dialogue
The opening reads “Supplements. Workouts.” and asks “But how do you know it’s actually working?” The BioMEMS identity appears before a woman with supplements, a runner, yoga and swimming.
“I want to know.” The repeated line connects the individual scenes and gives the film its rhythm.
Story development
From a question to a sequence.
Story structure and shot planning connect a recognisable human question to the diagnostic platform.
Product & visual development
Keep the object recognisable.
Company references guide the reusable product models, product staging and the transition from lifestyle scenes into the platform.
Editorial finishing
Let each moment land.
Shot selection, pacing and sound assembly support a clear narrative. The supplied film carries that narrative through picture and original sound.
Inside the work
A shared direction.
Across different mediums.
Selected project material connects the narrative plan to the product work and the current visual sequence.
An ongoing partnership
The work continues.
The story stays connected.
Website, product visualization and Healthy Aging film work are continuing together. The focus is a coherent experience across the ways people encounter BioMEMS.
Have a complex product to explain?